28 Feb 2013
In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.
27 Feb 2013
| by Opinion
Mark Holden, the new head of futures at Arena Media, reports back from this week's Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business.
27 Feb 2013
| by James Chandler, head of mobile at Mindshare UK
It is near impossible to try and articulate the sheer size of Mobile World Congress. Besides the eight exhibition halls, each large enough to house over 300 stands, there's the conference theatre, press centre and countless networking areas.
Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy
Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification.
21 Feb 2013
| by Ben Bold
Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.
After five years of planning and tens of thousands of pages of consultations, news that Vodafone, 02, EE, Three and BT have all secured 4G spectrums today paves the way for new opportunities for brands and media owners.
Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war.
The publishing house behind a digital relaunch of iconic children's literary character Winnie-the-Pooh has hired consumer PR help for the project.
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.