A brand is born
07 Mar 2013
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
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Campaign's selection of media news and views of note in the week before 10 May 2013.
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
The industry now accepts its future lies beyond DAB.
New web model poses a threat to ITV and Channel 4, Alasdair Reid says.
Can quality content revive the company's fortunes?
The reliability of data provided by the audience research body is clouded by its flawed set-up.
LONDON - BT's digital broadcast service needs a strong identity if it is to overcome its rivals
LONDON - The strategic partnership signed by Samsung Mobile and Bebo last week marks the mobile company's most significant engagement with social networking to date. It is also the biggest-ever UK ad collaboration for AOL-owned Bebo.
LONDON - Plans for a free-to-view on-demand TV service could have major implications.