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BBC turned down Sky's offer of help to broadcast Olympics in 3D

28 Sep 2012 | by Maisie McCabe

BSkyB tried unsuccessfully to get the BBC to broadcast more of the Olympics in 3D and so instead worked with Eurosport to deliver 100 hours of coverage, according to Mike Darcey, chief operating officer at Sky.

Goodstuff to work on bingo website launch

28 Sep 2012 | by Nick Batten

Goodstuff Communications will handle the media for the UK launch of Maria.com, an online gambling site owned by Unibet.

The Sunday Times 'Driving' by Grey London

28 Sep 2012

News International has launched a multimedia campaign to promote the arrival of its new classified advertising website for premium cars, The Sunday Times Driving.

Apple chief executive apologises for faulty Maps app

28 Sep 2012 | by Daniel Farey-Jones

Tim Cook, the chief executive of Apple, has issued an apology to customers for the "frustration" caused by its new Maps app and suggested they use alternatives such as Bing, Google and Nokia.

Hamilton expected to be face of Mercedes advertising

28 Sep 2012 | by John Reynolds

Lewis Hamilton is expected to become the face of Mercedes advertising after signing a three -year deal to drive for the Mercedes Formula One (F1) today.

Pinsent questions sponsorship potential of Paralympians

28 Sep 2012 | by John Reynolds

Sir Matthew Pinsent, the four-time Olympic gold medal winner, believes the road to a time when Paralympians will be as marketable as Olympians will be long, despite all the plaudits and media attention heaped on stars such as Ellie Simmons and Jonnie Peaccok.

C4's David Abraham on the 'triumph of linear television'

28 Sep 2012 | by Maisie McCabe

David Abraham, chief executive of Channel 4, spoke about the pressure of inheriting the Paralympic broadcast contract from his predecessor Andy Duncan at the RTS Conference today, which he dubbed a "triumph of linear television".

Tesco and Sony react to cinema lead time change

28 Sep 2012 | by Daniel Farey-Jones

Tesco and Sony Home Entertainment have taken advantage of shorter lead times for cinema advertising brought about by sales house DCM's switch to digital delivery this week.

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

Branded content: why there isn't an app for everything

28 Sep 2012 | by Nicola Clark

Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?

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