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Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.
Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
