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Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.
Britain's Olympic and Paralympic sports are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it is backed by the national governing bodies.
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam.
How can UK marketers navigate the personalised pricing debate, asks Simon Robinson, senior marketing and alliances director EMEA, Responsys.
News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
