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ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans.
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
The relaxation of the broadcasting code is starting to boost the coffers of UK radio, with revenues for sponsorship and promotions up 8.1% in 2012, according to new figures from the Radio Advertising Bureau (RAB).
Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo for an undisclosed sum.
High street retailer Republic has appointed DeVries SLAM to promote its fusion of music and fashion.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Comedian Julian Clary has called in agency help ahead of his UK-wide stand-up tour next year.
Dennis Interactive, the digital division of Dennis Publishing, is claiming its first ever £1million month from digital display revenue in November.
UTV Media, owner of radio broadcaster TalkSport and Sport magazine, has been dealt an end of year hammer blow with the news that managing director of sales, Adam Bullock, and programme director, Moz Dee, are leaving the company.
