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LONDON - The merger between Microsoft and Yahoo! could spell the end of high online ad costs and trouble for the rival company Google, according to Sir Martin Sorrell.
LONDON - Google Maps has launched an international initiative across several cities including London and New York, highlighting venues such as restaurants and clubs recommended by celebrities.
LONDON - IPC Media has formed a revenue-sharing partnership with YouTube -- a deal whichmakes it the first UK print publisher to sell advertising across its own YouTube-hosted content.
