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LG Electronics to sponsor New Year's Eve London fireworks display

LONDON - LG Electronics has signed up to be the first ever sponsors of the New Year's Eve London fireworks show.

BBC launches iPlayer for kids

LONDON - BBC is launching a children's version of the BBC iPlayer, allowing on-demand access to CBBC programmes such as 'Blue Peter', 'MI High' and 'Doctor Who' spin-off 'The Sarah Jane Adventures'.

Paramount promotes Watchmen film in social gaming community PlayStation Home

LONDON - Paramount Pictures International and Sony Computing Entertainment Europe have teamed up to launch a film campaign within PlayStation Home, the new social gaming community.

Xing acquires social news site Socialmedian

NEW YORK - Socialmedian, the social network where users can share and discuss digital news, has been acquired by professional networking website Xing for an undisclosed amount.

Digital radio switchover possible in 2017, says government report

LONDON - The UK could switch from analogue to digital radio as early as 2017, a government-led body has concluded today.

Halfords extends Dave sponsorship

LONDON - Ad sales house IDS has secured Halfords as broadcast sponsor on UKTV-owned TV channel, Dave, for a further 12 months.

Steak lands SEO contract for Visit London

LONDON - Communications agency Steak has been hired by Visit London to manage search engine optimisation for the tourism body.

Apple moves into radio with £3m Pure digital stake

LONDON - Shares in Imagination Technology, makers of Pure-branded digital radios, surged yesterday after it was revealed that Apple had purchased 8.2m shares for a 3.6% stake in the company.

Google study argues ads on YouTube have higher brand impact than on TV

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

BBC Learning goes back to nature with Christmas viral

LONDON - BBC Learning and The Viral Factory have teamed up to create a comic wildlife film encouraging people to consider nature this Christmas.

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