Sainsbury's to focus on in-store activity for Active Kids
09 Sep 2008 | by Ed Kemp
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
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Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
EHS Brann Cirencester creates mail to support Volvo XC90 range
13 Aug 2008 | by Staff
LONDON - EHS Brann Cirencester has created a below-the-line campaign to push the Volvo XC90 range, tying in with the carmaker's sponsorship of the Volvo Ocean Race, which starts in October.
Sky hunts agency to promote Picnic offer
08 Jul 2008 | by Ed Kemp
LONDON - BSkyB is seeking a marketing agency to handle the launch of its Picnic digital terrestrial TV, broadband and telephony offering.
Betfair launches pan-European push
12 Jun 2008 | by Staff
LONDON - Betfair, the world's largest betting exchange, is launching a pan-European integrated campaign, which includes a direct marketing drive to encourage punters to bet on this summer's Euro 2008 football tournament.
Future launches PS3-enabled digital mag
04 Jun 2008 | by Staff
NEW YORK - Future Publishing has signed a deal with Sony Computer Entertainment America to produce a monthly ad-funded digital magazine for the PlayStation network in the US.
Betfair mounts campaign around Cheltenham Festival
11 Mar 2008 | by Ed Kemp
LONDON - Betfair, the online betting exchange, is launching a multi-channel marketing strategy to coincide with the Cheltenham Festival.
Folio Society appoints Entire for Sunday Times direct task
12 Feb 2008 | by Alex Donohue
LONDON - Illustrated book specialists The Folio Society has briefed direct agency Entire to handle a customer acquisition programme that will tie up with the Sunday Times Fine Books brand.
Nick Jr seeks agency for promotional task
22 Jan 2008 | by Ed Kemp
LONDON - Nickelodeon UK, the Viacom and BSkyB joint venture, is searching for an agency to handle promotional and direct marketing activity for its pre-school TV channel Nick Jr.
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