LONDON - (2 January update) Fiat, the Italian car manufacturer, is set to realign its £150m European media business into WPP-owned agencies, a move that will see the £10m UK account, currently handled by Publicis Groupe's Starcom, move into Mediaedge:cia.
24 Dec 2008
| by Staff
FRANKFURT - Rupert Murdoch's News Corporation could raise its stake in Premiere, the German pay-television operator, from a quarter to between 40% and 70% after it agreed to underwrite a €450m (£426m) rescue.
24 Dec 2008
| by Dan Leahul
LONDON - In a sign of the times, Google will be giving their employees a G1 Android smartphone this year as a Christmas bonus instead of the usual $1,000 (£450) cash gift.
24 Dec 2008
| by Staff
LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.
24 Dec 2008
| by Dan Leahul
LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth Radio network.
LONDON - The first Airmiles TV ad for four years launches this Boxing Day.
23 Dec 2008
| by Jennifer Whitehead
LONDON - BBC presenter Adrian Chiles has personally seen the benefits of the "quadrennial effect", becoming the most-watched television presenter in 2008 with a combined audience of over 1bn.
LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind consumers that it is the only brand for their bottoms.
23 Dec 2008
| by Gemma Charles
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
23 Dec 2008
| by Jacquie Bowser
LONDON - Times Online increased its unique user traffic by over 5% in November to overtake MailOnline for third position among the national newspaper websites, according to the latest ABCe figures.