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The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...
Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.
Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Social networking sites are being urged to introduce age verification software by US regulators to protect children but how worried are the public about kids using the internet? Here you can see a short video on what people think about children surfing the web and whether they would like to see any...
LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.
Standards in children's programming are falling and only 17% of kids' programmes are made in the UK according to a report by Ofcom. Here you can see a short video on what the public thinks about the quality of children's TV and whether they want to see more homegrown programmes.
A third of charity mail is thrown away unopened and direct mail's efforts to rid itself of its "junk mail" tag are having little impact, according to a survey by Nielsen Media Research. Here you can see a short video on why the public bins some direct mail unseen and asks what would make them open it.
A new mag for every day of the year - customer publishing is in great shape.
LONDON - Marketing magazine publishes its annual league table of customer publishing agencies.
