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CONTACT BOOK UPDATE: 13-Dec-'07

The latest update on all the new launches, hires and developments in the world of print, broadcast and digital media.

WHAT THE PAPERS SAY: Breath of fresh heir at NewsCorp

James Murdoch's move from CEO of BSkyB to take charge of his father's NewsCorp media empire in Europe and Asia renewed the charges of nepotism that greeted his Sky appointment in 2003...

MEDIA ANALYSIS: Chasing the gadget bloggers

As consumers turn to increasingly popular blogs for help on which gadgets to buy for a Christmas present, PROs are following the bloggers' example in a bid to keep abreast of the action, discovers Clare O'Connor.

WHAT THE BLOGS SAY: James Murdoch's move caused a big stir

James Murdoch's move from CEO of BSkyB to take charge of his father's NewsCorp media empire in Europe and Asia renewed the charges of nepotism that greeted his Sky appointment in 2003...

Lord Bell buys former Sun editor's PR firm

LONDON - Stuart Higgins, the former editor of The Sun, has sold his PR agency to Fast Track, part of Lord Bell's Chime empire, for an undisclosed sum.

CONTACT BOOK UPDATE: 07-Dec-2007

Your update on new launches, new hires and developments in the world of print, broadcast and digital media.

2 MINUTES WITH: Dominic Holtam, Editor, Performaa

Unity Media is launching a new consumer magazine, Performance Car.

MEDIA ANALYSIS: It pays to listen carefully to the Echo

As one of the UK's biggest paid-for regional titles, the Liverpool Echo is an obvious target for PROs seeking a mass audience. But, as Kate Magee discovers, a tailored rather than scattergun approach is required.

WHAT THE PAPERS SAY: Promising start for Tesco in US

Tesco talked up its fledgling American operation ahead of this week’s trading statement by taking analysts and reporters around its Fresh & Easy stores in the US.

Finding the right place to launch

Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.

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