LONDON - Research Studios, founded by Neville Brody, has created the design for Black Dog Publishing's '100 Years of Magazine Covers'.
20 Dec 2006
| by by Staff
LONDON - People in the DM industry wanting to discuss industry issues or simply to vent their frustrations will have a new outlet to do so, following the launch of an online forum by the IPA Direct Marketing Futures Group.
20 Dec 2006
PartyGaming has created TV ads in preparation for next September, when the UK's Gambling Act comes into force, legalising the broadcast advertising of gambling brands.
Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.
20 Dec 2006
Kinder Bueno is sponsoring Channel 4's Charlotte Church Show Christmas special to raise women's awareness of the brand.
20 Dec 2006
Levi's has launched a music channel on YouTube called OnesToWatch. The channel will feature footage from the Levi's OnesToWatch gigs and allow users to comment and upload their own edits.
20 Dec 2006
The RFU will unveil an England 'away' strip when the nation's rugby team lines up against France in a World Cup warm-up match next August.
20 Dec 2006
Buena Vista International, Paramount and Warner Bros are among the film distributors set to take advantage of Second Life, following the launch of a dedicated movie marketing agency in the virtual world.
20 Dec 2006
Tocmag is offering games, film and music advertisers a range of free mobile marketing platforms. The first, GameZone, allows marketers to create bespoke six-page mobile magazines, featuring clips, screengrabs, audio and text.
20 Dec 2006
Probability, a mobile gambling firm, has launched an affiliate marketing programme that allows WAP site owners to boost their revenues by referring consumers to its Lady Luck's mobile casinos.