C4 to support shows on networking sites
20 Dec 2006 | by Gareth Jones
Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.
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PartyGaming set for TV ad debut
20 Dec 2006
PartyGaming has created TV ads in preparation for next September, when the UK's Gambling Act comes into force, legalising the broadcast advertising of gambling brands.
News brief: Kinder Bueno sponsors Charlotte Church Christmas special
20 Dec 2006
Kinder Bueno is sponsoring Channel 4's Charlotte Church Show Christmas special to raise women's awareness of the brand.
News brief: Levi's launches music channel on YouTube
20 Dec 2006
Levi's has launched a music channel on YouTube called OnesToWatch. The channel will feature footage from the Levi's OnesToWatch gigs and allow users to comment and upload their own edits.
News brief: RFU to unveil England 'away' strip
20 Dec 2006
The RFU will unveil an England 'away' strip when the nation's rugby team lines up against France in a World Cup warm-up match next August.
Digital News: Film agency sets up in Second Life
20 Dec 2006
Buena Vista International, Paramount and Warner Bros are among the film distributors set to take advantage of Second Life, following the launch of a dedicated movie marketing agency in the virtual world.
Digital News brief: Tocmag offers free mobile marketing platforms
20 Dec 2006
Tocmag is offering games, film and music advertisers a range of free mobile marketing platforms. The first, GameZone, allows marketers to create bespoke six-page mobile magazines, featuring clips, screengrabs, audio and text.
Digital News brief: Probability launches affiliate marketing programme
20 Dec 2006
Probability, a mobile gambling firm, has launched an affiliate marketing programme that allows WAP site owners to boost their revenues by referring consumers to its Lady Luck's mobile casinos.
Andrew Walmsley on digital: The year of consumer empowerment
20 Dec 2006
As we career headlong into 2007, pausing only to put on a little weight over Christmas, it is often difficult to find the time to step back from the day-to-day pressures of work to look beyond this week's sales figures and next week's reports to the themes likely to dominate the coming year.
Raymond Snoddy on media: ITV, prepare for Hurricane Michael
20 Dec 2006
Michael Grade has had an early Christmas present from ITV. The 12.6m audience for The X Factor final suggests that, just occasionally, ITV can replicate one of its traditional old tricks - pull in a decent audience.
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