The Annual 2006: Medium of the Year - The Economist
15 Dec 2006
In a year when digital was dominant, The Economist proved that strong editorial and shrewd targeting could still deliver great results for old media.
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A willingness to take creative risks and develop integrated strategies for big business brands pushed Agency Republic ahead of its closest rivals
In a year when digital was dominant, The Economist proved that strong editorial and shrewd targeting could still deliver great results for old media.
After what was seen as a transitional period, a restructured Carat blazed a trail on the new-business front, making it an undisputable category winner
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Is WPP's continued support for United London justified after the loss of Sky, Claire Billings asks.