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The London station Heart 106.2 is promoting its new breakfast show, presented by Jamie Theakston, with a £2 million ad campaign. The TV and press campaign, the largest ever for Heart, was created by Clemmow Hornby Inge.
IPC Media has cut the price of its men's monthly Loaded from £3.40 to £2.50 following its redesign. It also said that the new listings weekly TV easy will be priced at 35p. The first on-sale issue is out on 3 May, with a sample issue being distributed this week.
Barb is joining forces with Rajar in a joint test of electronic meters. The television audience panel is arranging for a small number of TV stations to take part in Rajar's next test of the Arbitron meter device. Rajar has committed £500,000 to the next stage of its testing of electronic measurement.
Sky Sports has signed EDF Energy as the sponsor of the semi-finals and finals of the Heineken Rugby Cup.
The Wireless Group has rebranded its Edinburgh radio station as allTALK FM. It was previously known as Dunedin FM.
Archant London is launching a 30,000 circulation free weekly newspaper in Camden – The Camden Gazette – on Wednesday 4 May.
A new bargain music download service is to be launched by multi-coloured classified advertising vehicle Loot.
Five is planning to launch a women's lifestyle channel, akin to Living TV, in order to bolster its presence in a multichannel TV world.
But the number of complaints against non-broadcast ads fell to 12,711 in 2004.
A radio ad for the Toyota Avensis by the creative team Hugh Todd and Adam Scholes has been voted the winner in the Aerials Foundation Hall of Fame, in association with Campaign.
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