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BBC picks Pepsi man for top marketing job

28 Feb 2005 | by MediaWeek

The BBC has appointed Pepsi’s European marketing boss Tim Davie as its replacement for Andy Duncan, who quit the corporation last summer to become chief executive of Channel 4.

ITV and BBC team up for interactive push

28 Feb 2005 | by MediaWeek

The top ten creative agencies in London will be paid a visit by the BBC and ITV over the coming weeks as part of a joint project to promote interactive advertising.

BBC launches promo drive in Pakistan

28 Feb 2005 | by MediaWeek

The BBC World Service has launched a major marketing campaign to support its Urdu programming in Pakistan.

IPC squares up for homely re-launch

28 Feb 2005 | by MediaWeek

Homes & Gardens magazine will re-launch this week with a new format – a “squarer image-friendly size”.

Sky One censured over swearing in post-watershed Deadwood trailer

28 Feb 2005 | by Julia Pearlman

LONDON - Sky One has landed itself in trouble over broadcasting the word 'fucking' in a trailer for Western series 'Deadwood', even though it broadcast after the 9pm watershed.

PepsiCo to curb children's advertising over obesity concerns

28 Feb 2005 | by Julia Pearlman

LONDON - PepsiCo has responded to rising levels of obesity in the US with the promise that it will place voluntary restrictions on its advertising.

Mitsubishi signs Daily Mail cross-media deal

28 Feb 2005 | by MediaWeek

Associated New Media, the digital wing of Associated Newspapers, has secured an exclusive deal with car giant Mitsubishi to run across both print and online editions of the Daily Mail.

Channel 4 rapped for animated sex film before watershed

28 Feb 2005 | by Staff

LONDON - A raunchy three-minute animated film shown on Channel 4 before the watershed has been found in breach of two Ofcom programme codes for family viewing and sex.

Daily TV Marketplace - Joey audience halves

28 Feb 2005 | by MediaWeek

Five’s gamble on signing up Friends spin-off Joey hit another low at the weekend as ratings revealed the Matt Le Blanc-fronted sitcom, only in its third week, has lost half its first audience.

Strictly Come Dancing turns into £20m money-spinner for BBC

28 Feb 2005 | by Sam Matthews

LONDON - The BBC has earned over £20m from selling its reality TV format 'Strictly Come Dancing' to countries around the world.

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