EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo
21 Dec 2005 | by by Jennifer Whitehead
LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign created by EHS Brann for Diageo.
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British Airways to phase in SMS marketing
21 Dec 2005 | by by Sam Matthews
LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
Virgin Holidays opens its Doc Holiday Surgery for £1m campaign
21 Dec 2005 | by by Julia Pearlman
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
Bounty assembles female team for website redesign
20 Dec 2005 | by by Daniel Farey-Jones
LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its website more appealing to women, after being influenced by research from the University of Glamorgan Business School.
Alliance & Leicester to promote Liverpool culture deal
19 Dec 2005 | by by Julia Pearlman
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
Teenage Cancer Trust plans spring schools activity
16 Dec 2005 | by by Daniel Farey-Jones
LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit on a nationwide fundraising and awareness initiative directed at schools, which it hopes will raise more than £500,000.
DirecTV hit by $5m fine over telemarketing abuses
16 Dec 2005 | by by Staff
NEW YORK - US satellite TV company DirecTV has been fined a record $5.35m (£3.02m) in a case involving alleged telemarketing abuses by five of its outsourced call centres.
Experian buys price comparison site PriceGrabber
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.
Farnborough uses SMS service to recruit students
14 Dec 2005 | by by Ben Bold
LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support and encourage potential students.
Direct news brief: Mirror Group makes database available for rent
14 Dec 2005
Mirror Group Newspapers is making its database of 300,000 respondents to promotions and competitions available for rent. The names have been collated from all its newspapers, including The Mirror and The People.
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