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1. Christian O'Connell, Xfm. 'Mould-breaking', 'standard-setting', 'pure genius': these are just some of the quotes made up by Christian O'Connell about his own breakfast show on Xfm. O'Connell, together with his newsreader-turned-sidekick Chris Smith, regularly break broadcasting boundaries, making...
1. The Matrix: Reloaded; Directors: Andy and Larry Wachowski; Box office gross: £33.2m. Never the stirring sequel to The Matrix everyone was panting for, murmurs that Reloaded would give the series the same mythical status as the Star Wars trilogy were way off the mark. If anything, the Wachowski brothers...
1. Ikea - 'lamp' : This original and memorable ad trounced Honda "cog" to scoop the Grand Prix at Cannes. A lamp is dumped outside in the harsh elements and spies its new replacement through a window. The sentimental music plucks at your heartstrings and you can't help but feel sorry it. Then a Scandinavian...
1. Honda: A commercial that has courted equal doses of controversy and praise, "cog" is a tour de force of production skill and creativity. Provenance of the idea aside (who else thought of adapting the short film for a car manufacturer?), this is an exquisite spot that pushed the envelope for car...
One can only imagine the trembling anticipation with which the world's finest sports men and women must approach the Christmas issue of Campaign.
1. Benson Hedges "iguana" (1978) A surreal masterpiece credited with redefining brand advertising. Art directed by the eminent Alan Waldie and directed by the Academy Award-winner Hugh Hudson, bizarre, stunningly shot images of a swimming pool, a lizard and an oversized B H packet belittled many...
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