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Party political broadcasts face axe in favour of 30-second ads

31 Aug 2001 | by Our Parliamentary correspondent

The head of an inquiry into the future of party political broadcasts has backed the idea of turning them into 30-second slots like commercials. Sam Younger, the chairman of the Electoral Commission, the body which supervises elections, believes that scrapping the traditional five- or...

HOTLINE: Channel 5 appoints Jonathan Lewis

31 Aug 2001

Channel 5 has appointed Jonathan Lewis as its first head of sponsorship to co-ordinate all sponsorship, events and themed evenings. Lewis was previously the business manager at Channel 5.

HOTLINE: National Museum appoints Poulter Partners

31 Aug 2001

The National Museum of Photography, Film and Television has appointed Poulter Partners in Leeds to promote its giant IMAX cinema screen. A campaign using 48-sheet posters marks the museum's first move away from promoting individual IMAX programmes towards a branding campaign for the IMAX format....

HOTLINE: Guardian Media's Oneworld secures sponsorship

31 Aug 2001

Guardian Media's Oneworld, the highbrow entertainment radio station, has secured what it claims is the first programme sponsorship deal for digital radio, with a year-long deal with Bloomsbury Publishing.

HOTLINE: Ministry of Sound Radio appoints Radio Works

31 Aug 2001

Ministry of Sound Radio has appointed Radio Works to handle all the advertising, including sponsorship and promotional opportunities, for its month-long restricted service licence, broadcasting to central London. The station has also signed a 100 million deal with Bacardi over the period.

Dennis Wise stars in Rainey Kelly's latest Sugar Puffs TV spots

31 Aug 2001

Rainey Kelly Campbell Roalfe/Y&R is launching a new national TV campaign for the Quaker Sugar Puffs brand featuring the ex-England footballer Dennis Wise. The newly signed Leicester player fronts the campaign, which will aim to build on the Sugar Puffs brand's heritage while capitalising...

Cheetham Bell JWT picks up £2m Thorpe Park account

31 Aug 2001 | by JOHN TYLEE

Manchester's Cheetham Bell JWT has been awarded the creative assignment on the 2 million Thorpe Park account, adding to the Alton Towers, Chessington World of Adventures and Warwick Castle business it handles for the Tussauds Group. The appointment comes in advance of next spring's launch...

REVIEW: Channel 5 planning to boost revenue

31 Aug 2001

Channel 5 is planning to develop retailing to boost its revenue. Chief executive Dawn Airey cited the example set by M6, the French TV channel owned by RTL, Channel 5's majority shareholder. M6 makes approximately 90 million a year from retail and marketing initiatives. - Financial Times.

REVIEW: David Liddiment slams BBC's board of governors

31 Aug 2001

David Liddiment, the director of channels for ITV, has slammed the BBC's board of governors, saying that they cannot be trusted to prevent the publicly funded broadcaster becoming too commercial. Liddiment accused the BBC of "sliding into the commercial vortex", adding that the industry needed...

REVIEW: ITV's The Premiership loses viewers

31 Aug 2001

ITV's flagship football highlight show, The Premiership, has lost almost a quarter of its viewers in one week. According to unofficial viewing figures the show drew a mere 3.1 million viewers and was soundly beaten by BBC1's celebrity edition of The Weakest Link. The previous week's show, which...

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