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MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created...
Absolute Radio UK, a company formed by a joint venture between Absolute Radio International, Ulster TV and Eurocast, has launched with plans to become a 'major force' in UK radio. It is bidding for the East Midlands FM licence as 106.6 Jump FM.
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays.
RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples.
Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign for the forthcoming film Ocean's Eleven is running simultaneously in the UK, Germany, Italy, Spain...
Littlewoods Leisure is talking to agencies about its estimated 3m through-the-line account, currently held by IMP London. The company, which markets the football Pools as well as a range of scratchcard and other gaming ventures, has briefed a number of direct marketing shops about the...
Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...
When Channel 4 wheeled its new leader in front of the media pack last week, he looked an unlikely chief executive for what is now a high-profile British institution. In contrast to the rather corporate C4 chairman Vanni Treves stiffly perched next to him, Mark Thompson looked relaxed, sporting...
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis/Carat 74 2= - Sainsbury's Abbott Mead Vickers BBDO/PHD...
BT scrapped ET, Camelot created Jack Pot andB&Q topped the Adwatch tables once again. Gail Kemp looks back on amemorable year for TV ads
