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The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government are expected to announce today (Wednesday) that Wembley has been selected as the site for the stadium,...
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of...
Optical chain Specsavers is in talks about putting its name on the shirts of English football referees. The discussions follow the sport's governing body FIFA's decision to relax the rules on referee sponsorship. Specsavers, which has around 400 outlets around the UK, is talking to...
Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a major deal to back the fledgling Toyota team. Wella, whose highest-profile UK sponsorship has been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie-up...
Mecca Bingo has confirmed its reappointment of WCRS to handle its advertising as revealed by Marketing (December 13).
Camelot has hired former Somerfield and Kismet marketing chief Phil Smith as commercial director, with a brief to halt declining ticket sales and increase the amount of money that goes to good causes. Smith's appointment to the new position follows Camelot's decision to restructure its...
UK Athletics is seeking 1.2m for the title sponsorship of the bulk of its grass-roots athletics programmes. The decision comes as part of an overhaul that will allow a commercial partner to tap into government efforts to get young people involved in the sport. The governing body is working...
UEFA is tipped to appoint IMG to handle the marketing rights to the Champions League. IMG is involved in a two-way pitch against the incumbent, Team Marketing, for the account.
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount.
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created...
