BBC Worldwide hires Leo Burnett for global task
28 Jul 2000 | by JADE GARRETT
BBC Worldwide has appointed Leo Burnett to handle its pounds 30 million worldwide advertising account as it seeks to improve its international commercial operations.
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COI Communications has announced a major overhaul of its pounds 89 million media buying roster, appointing two new agencies, MediaCom TMB and OMD UK, and knocking Carat off the roster altogether.
BBC Worldwide has appointed Leo Burnett to handle its pounds 30 million worldwide advertising account as it seeks to improve its international commercial operations.
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