30 Apr 1999
| by EMMA HALL
Smith Jones Campbell, the commercials production company started by
Mel Smith and Griff Rhys Jones 11 years ago, has announced that it will
close for business this summer.
Western Initiative Media, the international media network owned by
Interpublic Group, is to change its name. Initiative, the sister media
operation to Ammirati Puris Lintas, and Western, the Lowe Group s media
company, will each be given new branding this summer.
BSkyB will not promote the general manager of Sky Networks,
Elisabeth Murdoch, to chief executive in the wake of Mark Booth s
departure, but will recruit its new chief from outside the company.
30 Apr 1999
| by EMMA HALL
Marketing and advertising news in the week s press ...
30 Apr 1999
| by ALASDAIR REID
The Express is the latest newspaper to offer a subscription-free
internet service, co-branded with LineOne, the internet service provider
and online information service jointly owned by BT and the owner of The
Express, United News & Media. News International withdrew from its
online venture with LineOne...
30 Apr 1999
| by DOMINIC MILLS
Programme: Butterfly Collectors
Station: ITV, Carlton
Date: Monday 19 April, 21.00
Break transmission time: 21.20
BARB: ABC1 Housewives, 13 TVRs (live)
30 Apr 1999
| by LEON JAUME, the joint creative director
I don t suppose Nietzsche commands much of a following these days, so
let s give him a quick airing. Life, he said, is lived forwards but
understood backwards.
30 Apr 1999
| by MAIRI CLARK
We felt we should discover the truth behind the salacious gossip
which has been doing the rounds since Leo Burnett completed its shoot with
the Queen of Pop, Madonna, for a new Max Factor campaign.
30 Apr 1999
| by CATHERINE MONK
Direct marketing has long suffered from a dreary image, defined by
unreadable junk mail, double-glazing telephone salesmen and shouting
man in a room TV campaigns. But now the industry has realised that to
get better results it has to be more creative.
29 Apr 1999
| by ANNE-MARIE CRAWFORD
ONdigital, the digital terrestrial TV operator, has appointed its
first marketing director to spearhead its subscription battle with rival
operator Sky Digital.