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Smith Jones will close in summer

Smith Jones Campbell, the commercials production company started by Mel Smith and Griff Rhys Jones 11 years ago, has announced that it will close for business this summer.

HOTLINE

Western Initiative Media, the international media network owned by Interpublic Group, is to change its name. Initiative, the sister media operation to Ammirati Puris Lintas, and Western, the Lowe Group s media company, will each be given new branding this summer.

BSkyB to hire outsider as Booth replacement

BSkyB will not promote the general manager of Sky Networks, Elisabeth Murdoch, to chief executive in the wake of Mark Booth s departure, but will recruit its new chief from outside the company.

REVIEW

Marketing and advertising news in the week s press ...

MEDIA: FOR THE RECORD

The Express is the latest newspaper to offer a subscription-free internet service, co-branded with LineOne, the internet service provider and online information service jointly owned by BT and the owner of The Express, United News & Media. News International withdrew from its online venture with LineOne...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: Butterfly Collectors Station: ITV, Carlton Date: Monday 19 April, 21.00 Break transmission time: 21.20 BARB: ABC1 Housewives, 13 TVRs (live)

PRIVATE VIEW

I don t suppose Nietzsche commands much of a following these days, so let s give him a quick airing. Life, he said, is lived forwards but understood backwards.

CAMPAIGN DIARY:

We felt we should discover the truth behind the salacious gossip which has been doing the rounds since Leo Burnett completed its shoot with the Queen of Pop, Madonna, for a new Max Factor campaign.

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

Direct marketing has long suffered from a dreary image, defined by unreadable junk mail, double-glazing telephone salesmen and shouting man in a room TV campaigns. But now the industry has realised that to get better results it has to be more creative.

ONdigital fills top post in drive for new subscribers

ONdigital, the digital terrestrial TV operator, has appointed its first marketing director to spearhead its subscription battle with rival operator Sky Digital.

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