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Flextech appoints M&B to implement branding overhaul

Flextech Television has hired Michaelides & Bednash to develop an integrated brand strategy for its four wholly owned TV channels.

HOTLINE

Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when Bruce Mason retires at the end of March. Company insiders say the odds favour an internal appointment and that Seeley combines knowledge of the ad business with an ability to deal with Wall Street.

Virgin Radio’s topless tactic

Virgin Radio is launching a raunchy press campaign through Duckworth Finn Grubb Waters in a bid to broaden its appeal beyond fans of the station s owner, Chris Evans.

Saatchi Talk Radio posters poke fun at Hoddle’s team

Talk Radio takes the mickey out of the England football team s poor performance in penalty shoot-outs and Glenn Hoddle s faith in alternative training methods in a national poster campaign to promote a new weekday drivetime show, Sportzone.

REVIEW: Marketing and advertising news in the week’s press

Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun

ITV outlines details of post-News at Ten peaktime schedule

ITV this week unveiled details of its new nightly news bulletins to replace the News at Ten, part of an overhaul of its schedule which the channel believes will increase audiences in 1999.

MEDIA EXPERT’S VIEW: TALK RADIO’S BREAKFAST SHOW - Talk’s morning show has a good rapport with callers, Jonathan Gillespie. reports

When Jenny Abramsky gets her feet under the desk again as the director of BBC Radio, one of the first things she ll do is look around to see where her previously loyal Radio 4 listeners have gone after the latest round of programming changes. Or she may ponder how best to maintain and grow the stable...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

ITV can do Agatha Christie-style thrillers pretty well and Midsomer Murders was no exception. John Nettles led a comfortably familiar cast, including Richard Briers and Daniel Casey. The gentle rural scenery - a stalwart of many an ITV murder drama - provided a perfect antidote to the gruesome homicide...

MEDIA: FOR THE RECORD

TNT Classic Movies is to introduce ad breaks into films from next month. The decision follows an increase in advertiser demand for airtime on the channel and a growth in the channel's audience - 4.3 million adults tuned into the channel in 1998, an increase of 808,000 a month on 1997.

PRIVATE VIEW

All of the ads here are good. That said, each is good in a different way.

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