Flextech Television has hired Michaelides & Bednash to develop an
integrated brand strategy for its four wholly owned TV channels.
Donald Seeley, True North s chief financial officer, is tipped to
take over as chairman when Bruce Mason retires at the end of March.
Company insiders say the odds favour an internal appointment and that
Seeley combines knowledge of the ad business with an ability to deal
with Wall Street.
29 Jan 1999
| by ELEANOR TRICKETT
Virgin Radio is launching a raunchy press campaign through
Duckworth Finn Grubb Waters in a bid to broaden its appeal beyond fans
of the station s owner, Chris Evans.
29 Jan 1999
| by CLAIRE COZENS
Talk Radio takes the mickey out of the England football team s poor
performance in penalty shoot-outs and Glenn Hoddle s faith in
alternative training methods in a national poster campaign to promote a
new weekday drivetime show, Sportzone.
29 Jan 1999
| by CLAIRE COZENS
Soccer s hardman, Vinnie Jones, is to team up with the ex-England
captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott
Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year.
- The Sun
29 Jan 1999
| by MAIRI CLARK
ITV this week unveiled details of its new nightly news bulletins to
replace the News at Ten, part of an overhaul of its schedule which the
channel believes will increase audiences in 1999.
29 Jan 1999
| by JONATHAN GILLESPIE, the head of radio a
When Jenny Abramsky gets her feet under the desk again as the
director of BBC Radio, one of the first things she ll do is look around
to see where her previously loyal Radio 4 listeners have gone after the
latest round of programming changes. Or she may ponder how best to
maintain and grow the stable...
29 Jan 1999
| by DOMINIC MILLS
ITV can do Agatha Christie-style thrillers pretty well and Midsomer
Murders was no exception. John Nettles led a comfortably familiar cast,
including Richard Briers and Daniel Casey. The gentle rural scenery - a
stalwart of many an ITV murder drama - provided a perfect antidote to
the gruesome homicide...
29 Jan 1999
| by RICHARD COOK
TNT Classic Movies is to introduce ad breaks into films from next
month. The decision follows an increase in advertiser demand for airtime
on the channel and a growth in the channel's audience - 4.3 million
adults tuned into the channel in 1998, an increase of 808,000 a month on
1997.
29 Jan 1999
| by PATRICK COLLISTER, executive creative d
All of the ads here are good. That said, each is good in a
different way.