Adwatch winners of 1999
16 Dec 1999 | by GAIL KEMP
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building
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Adwatch of the decade
16 Dec 1999 | by GAIL KEMP
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting...
New product development - Predicting what’s on Santa’s sleigh - Toy-makers are having to keep up with kids’ sophisticated tastes
16 Dec 1999 | by ROBERT GRAY
Few would have predicted that an alien inhabiting an egg filled with slime would be one of this year s big hits. Or, for that matter, that miniature Pokemon monsters would have such huge currency among children.
Granada’s Adsphere to go live in the new year
13 Dec 1999 | by RACHEL MINTER
Granada Media Sales will launch Adsphere - its gyroscope format for TV ads - on digital TV next year, after pilot tests showed it increased brand recall by as much as 21 per cent.
Carlton pulls plug on Carlton Select
13 Dec 1999 | by RACHEL MINTER
Carlton Communications is axing Carlton Select, the channel that sits in the Carlton Digital portfolio with Carlton Food Network and Carlton Cinema.
Emap unveils plan to launch dance TV channel Kiss Mix
13 Dec 1999 | by JIM CURTIS
Emap is launching a dance music television channel, called Kiss Mix, as part of a wider strategy to expand each of its brands across a range of media.
Granada promotes advertorial strategy
13 Dec 1999 | by JIM CURTIS
Granada Media Sales plans to offer advertisers more opportunities for advertorials, following a deal with Peugeot which makes it the first car manufacturer to use the format on television.
Cable Advertising Sales signs deal to sell London airtime
13 Dec 1999 | by JONAH BLOOM
The Cable Advertising Sales Company, wholly owned by Trinity Mirror Group, has secured a deal with a group of cable companies to sell airtime to an additional 600,000 London homes.
TSMS, Flextech and Granada signed up by Imediapoint.com
13 Dec 1999 | by JONAH BLOOM
Imediapoint.com, the media trading internet site, has teamed up with Granada Group, Flextech and TSMS to auction airtime online.
Cullen unveils launch date for Enteraction TV company
13 Dec 1999 | by RACHEL MINTER
Mark Cullen, former managing director of Live TV, is set to launch an interactive television company in January.
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