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Thomson is attempting to take the moral high ground in the traditional New Year s rush to sign up holiday-makers, with its first cause-related marketing programme.
Procter hedgehog called Spike, who is crestfallen when he realises his mother hasn t finished with the bottle yet. The voiceover explains that Fairy suds last loads longer ... maybe a bit too long . Another ad features a Welsh girl who says she s going to make a motorbike out of the bottle. The...
Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....
The BBC is poised to unveil its biggest corporate push since the high-profile Perfect Day film was unveiled two years ago.
Festive predictions: wake up at 5.30am to voice of over-excited six-year-old telling me Santa s been; peel tongue from roof of mouth and drink bottle of water; return to bed and set alarm for 2.59pm, not to catch Her Majesty doing her regals, but to watch Ali G s Alternative Christmas Message on Channel...
Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music.
Friends thought I was bordering on the suicidal when I told them, in June 1997, I was taking the role of commercial director at the Millennium Dome.
The confirmation that Richard Branson really is going to bid again against Camelot for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century. The contest to see if something different is going to follow It could be you , and Maybe just Maybe...
The weekly analysis of advertisement recall Q: Which of the following TV commercials do you remember seeing recently?
SkyDigital s latest ad, promoting its free digital dish and box offer, has entered Adwatch at number six, with 72% recall. It is the third and final execution in the pounds 8m Don t be a Dummy campaign by St Luke s.
