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The confirmation that Richard Branson really is going to bid again against Camelot for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century. The contest to see if something different is going to follow It could be you , and Maybe just Maybe...
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company s founder.
WINNER Client The Wrigley Company Agency TBP-Eurobrand HIGHLY COMMENDED Client The History Channel Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design
The Premier League is to launch an online football gambling game, with a pounds 15m budget, which will pose a new challenge to pools companies.
Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its creative agencies. Incumbent Grey Advertising is not repitching. RHM roster agencies D Arcy, TBWA GGT Simons Palmer and Saatchi s Robertson s account. RHM said it will have a new agency in place by next...
Uncle Ben s latest ads have hit number ten in this week s Adwatch table, with a 60% recall. Created by D Arcy (formerly DMB s creative account since the 60s, the two-ad campaign promotes Uncle Ben s 2 Step and wet sauce ranges.
No established medium is ever going to lose revenue to the internet, no-one is suffering at the hands of the direct marketers, and no-one feels threatened by public relations or ambient media. At least that s the traditional media owners story.
A tasteful deal once got Rachel McHugh out of a jam. Long before her days as consumer accounts manager at Emap Active, McHugh sold airtime on Talk Radio. At the time of our tale, she d been pitching to the jam manufacturer Tiptree without any luck. Posh jam is quite upmarket. There were absolutely...
My career started when I blagged my way into the Kiss FM PR department, where I worked more for the love of music than for the money, subsidising myself by working as a waitress in the evenings. I then spent the next seven years developing a wide range of skills and contacts across cutting-edge and...
United Broadcast and Entertainment (UB&E) has promoted Steve Horley to interactive strategy manager with a brief to develop an interactive TV strategy for UB&E. Horley was formerly strategy manager and managed a number of projects including the launches of the cable and satellite channel, Rapture TV,...
