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Promotion pushes Daily Mail sales past the Mirror

- The Mirror this week was forced to admit that the Daily Mail s circulation has surged past it for the first time in terms of full price sales, following the midmarket newspaper s successful lucky wallets promotion last month.

Promotion pushes Daily Mail sales past the Mirror

- The Mirror this week was forced to admit that the Daily Mail s circulation has surged past it for the first time in terms of full price sales, following the midmarket newspaper s successful lucky wallets promotion last month.

BMP relaunches Easy Play with Vinnie Jones

Vernons Easy Play, the football game that is a joint venture between Camelot and Vernons, has brought in the footballer, Vinnie Jones, to relaunch the product less than two months after its first ad campaign went on air.

Eyre warns News at Ten must be moved for ITV to achieve targets

ITV will fail to meet its audience targets unless it is allowed to move News at Ten from its current slot, ITV s chief executive, Richard Eyre, said this week.

Broadcasters back down in scrap over scheduling of PPBs

The BBC and Independent Television Commission have backed down over their plans to stop carrying party political broadcasts.

Lewis quits Decca for Classic FM

Classic FM has appointed Roger Lewis, the worldwide president of the Decca Record Company, as its new managing director and programme controller.

REVIEW: Marketing and advertising news in the week’s press

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...

CLOSE-UP: LIVE ISSUE/CAMPAIGN’S 30TH ANNIVERSARY SURVEY - Tackling the problem of increased TV ad zapping. If half of viewers skip ads, how can you reach them? Richard Cook investigates

Sometimes it hurts to tell the truth. Even when that truth is well enough known and understood. Sometimes the truth simply makes unpalatable reading. And, then again, sometimes the truth is more difficult to digest in one form than in another. This is particularly the case when it comes to the truth...

MEDIA FORUM: Is now the time for the Observer to admit defeat? Is the Observer running out of excuses? Last week came the news its circulation had dipped below 400,000 for the first time since the reign of King George VI. The second part of the double wha

Last week s Rosie does Docklands TV documentary made for depressing viewing. The programme, which charted Rosie Boycott s final days at the helm of the Independent and Independent on Sunday, carried few surprises - if we believed the lurid tales leaking out of Canary Wharf, which we did, we thought...

FOR THE RECORD

Mirror Group has appointed Sharon Douglas as group circulation sales development director as part of a major circulation push. Previously deputy circulation director, Douglas will work with all of the group s circulation directors in identifying opportunities to build sales. Robert Mayne, former circulation...

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