Pillsbury ads to take over break
30 Apr 1998 | by DANNY ROGERS
Food giant Pillsbury will today roadblock a TV ad break to flag up its portfolio of brands and raise morale within the company, which recently became part of the Diageo conglomerate.
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Walkers to back fantasy World Cup competition
30 Apr 1998 | by ANNE-MARIE CRAWFORD
Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football competition in order to boost its presence during the tournament.
Virgin Cinemas to offer ads on foyer television
30 Apr 1998 | by LISA CAMPBELL
Virgin Cinemas is to offer advertisers the chance to target cinema-goers via a new TV service, which will be broadcast on monitors in all its foyers.
Sony, Electronic Arts and Virgin Interactive
30 Apr 1998 | by LISA CAMPBELL
Sony, Electronic Arts and Virgin Interactive are combining resources to launch a pounds 3m campaign to maintain interest in games during the traditionally slow summer months. Three key games will be promoted, Resident Evil 2 (April 29 - pictured), Gran Turismo (May 8) and World Cup 98, each of which...
ITV unit gets pounds 5m to unify on-air branding
30 Apr 1998 | by LISA CAMPBELL
ITV is to centralise all networked on-air promotions for the first time in a bid to present a more coherent brand message to viewers.
FIFA seeks world cup trade mark
30 Apr 1998 | by LISA CAMPBELL
Football s international ruling body, FIFA, is trying to register the words world and cup as a trade mark. If successful it would mean no one could use the phrase for any promotion without permission - including pub chalkboards encouraging drinkers to watch the World Cup inside.
Holiday highlights
30 Apr 1998 | by LISA CAMPBELL
Castlemaine XXXX is sponsoring the documentary Hot Summer Down Under on Sky 1, which starts an eight-week run on May 3. The series follows the antics of young people on holiday in Australia.
First as Martini funds TV series
30 Apr 1998 | by LISA CAMPBELL
GMTV has achieved a broadcast sponsorship first by allowing an alcohol brand to fund a series.
Gap
30 Apr 1998 | by BINNUR BEYAZTAS
Clothes brand Gap is to advertise its khakis on television for the first time. The campaign, which was created in-house, breaks on May 4.
Coke kicks off ticket push
30 Apr 1998 | by LISA CAMPBELL
Coca-Cola is topping the growing list of World Cup giveaways by offering consumers free World Cup tickets - for life.
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