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TalkCo, the consortium headed by Kelvin MacKenzie, has finalised its acquisition of Talk Radio in a deal which values the station at pounds 24.7 million.
The successful trials of consumer brands by first-time internet advertisers during the World Cup will create a surge in web advertising, according to a new report from Fletcher Research.
Atlantic 252 has appointed Spirit, the advertising agency launched in April by Michael Dobbs, Richard Hammond and Mitch Levy, as its agency of record.
Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running.
The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...
Commercial radio has proved itself the market leader for the seventh quarter in a row as the latest set of Rajar figures gives the sector a 2.1 per cent lead over the BBC, with a 49.9 per cent share against the corporation s 47.8 per cent.
In an article in last week s Campaign on the BBC s latest licensing campaign, created by TBWA GGT Simons Palmer, we stated that the ads would run on the BBC. The ads will, in fact, run on commercial televison with a pounds 7.5 million spend.
Camelot has called a review of its below-the-line agencies following the above-the-line account s move from Saatchi & Saatchi to WCRS.
Dave Buonaguidi is being typically male about having a cold. We ve no sooner shaken hands than he s popping Strepsils like they were Tic-Tacs and I hear myself offering him some cough medicine. Over-familiar it may seem but he has such an affable manner, you can t help yourself.
During the past couple of weeks, it s not been possible to swing a remote control without hitting a titillating programme about sex.
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