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COI picks Fisher as chief executive

Carol Fisher, the former head of sales at CLT Radio, has been revealed as the surprise choice for chief executive of the Central Office of Information, the Government s advertising body.

Rapier scoops DMA gold award for C&W direct response TV

Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable & Wireless.

HOTLINE

The National Magazine Company has split with its masthead TV programming partner, Granada, following the latter s decision not to use NatMags programmes on the ITV network. NatMags will cease broadcasting its Zest and Good Housekeeping shows on Granada s satellite venture, GSkyB, and, said Terry Mansfield,...

Emap pays #720m for US publishing venture

Emap has realised its ambition to gain a major foothold in the US with the acquisition of the specialist US publisher, Petersen Companies, for #720 million.

REVIEW: Marketing and advertising news in the week’s press

Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors...

Channel 4 unveils poster strategy

Channel 4 is launching the first tranche of its new marketing push in January with a long-term poster campaign which also previews the new Channel 4 logo.

BMP takes risque tack with Nicorette

BMP DDB launches its first work for Nicorette this week with a black-and-white film set on a submarine in the Baltic Sea 30 years ago.

BBC pulls children’s title over diary entry

BBC Magazines was forced to withdraw the latest issue of its children s title, Live shelves last week after an inappropriate entry was found in its giveaway diary.

Grey conveys deep cleansing benefits of Oxygen skincare

SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare.

Audi continues yuppie theme

Bartle Bogle Hegarty has developed a 1999 branding campaign for Audi, scheduled to break on 1 January.

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