18 Dec 1998
| by Our Parliamentary correspondent
Carol Fisher, the former head of sales at CLT Radio, has been
revealed as the surprise choice for chief executive of the Central
Office of Information, the Government s advertising body.
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable & Wireless.
The National Magazine Company has split with its masthead TV
programming partner, Granada, following the latter s decision not to use
NatMags programmes on the ITV network. NatMags will cease broadcasting
its Zest and Good Housekeeping shows on Granada s satellite venture,
GSkyB, and, said Terry Mansfield,...
18 Dec 1998
| by ANNA GRIFFITHS
Emap has realised its ambition to gain a major foothold in the US
with the acquisition of the specialist US publisher, Petersen Companies,
for #720 million.
Coca-Cola s famous neon sign in Piccadilly Circus has been
dramatically redesigned. Digital technology will now allow the display
to accommodate weather-sensitive imagery. XTV, the design arm of
Tele-Cine, used new video effects to simulate wind distortion and water
droplets in the sign. Weather sensors...
Channel 4 is launching the first tranche of its new marketing push
in January with a long-term poster campaign which also previews the new
Channel 4 logo.
18 Dec 1998
| by EMMA HALL
BMP DDB launches its first work for Nicorette this week with a
black-and-white film set on a submarine in the Baltic Sea 30 years
ago.
18 Dec 1998
| by ANNA GRIFFITHS
BBC Magazines was forced to withdraw the latest issue of its
children s title, Live shelves last week
after an inappropriate entry was found in its giveaway diary.
SmithKline Beecham is putting #2 million behind the television
launch of a line of skin cleansing products, called Oxygen, that will
complement its existing range of Oxy medicated skincare.
Bartle Bogle Hegarty has developed a 1999 branding campaign for
Audi, scheduled to break on 1 January.