30 May 1997
| by CAROLINE MARSHALL
Channel 5 s coup in securing two major sporting events for
consecutive live broadcast this weekend has ended in embarrassment with
the revelation that the events - the Poland v England World Cup football
qualifier and the Argentina v England rugby union match - are being
played at the same time.
30 May 1997
| by CAROLINE MARSHALL
Michael Winner, the outspoken film director, newspaper columnist
and restaurant critic, is directing and starring in a series of three
commercials for Doritos through BMP DDB.
ITV has mounted a defence of the existing restrictions on
advertising minutage in the face of advertisers long-awaited paper
calling for more commercial airtime on terrestrial television.
30 May 1997
| by ANNA GRIFFITHS
Lenny Henry is recreating three of his TV comedy characters -
including the lurve king, Theophilus P. Wildebeeste - in advertising
to relaunch the Sodastream soft drink machine and its revamped product
range.
30 May 1997
| by EMMA HALL
Young and Rubicam launches its first UK work for Dr Pepper next
month with a pounds 3 million TV campaign that emphasises the uniqueness
of the brand.
The Heartbeat star, Nick Berry, is the latest celebrity to be
signed up by BT for its television commercials, following Dervla Kirwan,
the Ballykissangel actress, and the comedian, Hugh Laurie. Berry, who
first shot to fame as Simon Wicks in EastEnders during the 80s, will
star in ten spots as part...
30 May 1997
| by Our Parliamentary Correspondent
A shake-up of the Government s media buying arrangements will save
taxpayers more than pounds 1 million a year, ministers have been
told.
30 May 1997
| by CAROLINE MARSHALL
Bartle Bogle Hegarty has created a gritty film linking the launch
of the Audi A6 to the repatriation of Hong Kong to position the
executive car as an object of consumer desire.
30 May 1997
| by KAREN YATES
Thomas Geens and Simon Welsh have been selected as the British
creative team to enter the Cannes Advertising Festival s annual Young
Creatives competition.
30 May 1997
| by EMMA HALL
Euro RSCG Wnek Gosper begins a pounds 7 million campaign for the
Peugeot 106 this week, with the latest instalment in the globe-trotting
adventures of its Thelma and Louise-style heroines, Rosie and Emma.