Budweiser, one of the official sponsors of the World Cup, has struck a sponsorship deal across News International s newspaper titles after it failed to secure a tie-up with ITV s World Cup coverage.
The life assurance company, Equitable Life, has scored an advertising first by securing a fully funded programming deal with Channel 4 for the first three weeks of the new year.
HHCL s communications agency roster to work on the development of a global product. The agency was invited to work for Unilever s personal hygiene and beauty division without a pitch after initial meetings with management. The assignment is being described by Elida Faberge only as a brand development project...
Abbey National is hijacking every advertising space in the Independent for a day and launching a major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD Carat.
John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account.
The ATW group has ridden to the rescue of Marshalls Advertising, whose holding company went into receivership earlier this month (Campaign, 5 December).
Duckworth Finn Grubb Waters has created a pounds 5 million campaign for Daewoo, which breaks on Christmas Eve.
DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.
The Mediterranean s most sprightly pensioners reappear in the latest burst of Olivio advertising through Bartle Bogle Hegarty.
Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
to remove filters