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Talk Radio is shortlisting agencies in advance of a forthcoming review out of Foote Cone Belding.
Simons Palmer has invested in a newly formed independent programme maker, the Mission, that plans to develop innovative business television co-productions between advertisers and broadcasters
ITV s drive to maximise its audiences and advertising revenue has led to an over-reliance on light-entertainment, according to the Independent Television Commission s review of its licencees performance last year.
Saatchi and Saatchi is hotly tipped to land the first pounds 5 million tranche of advertising for Channel 5 as the channel gears up for its launch at the start of next year. The agency s task will be to communicate to customers the need to re-tune television equipment which is obligatory for the channel...
The relative strengths of pan-European print and broadcast media can be compared on the same audience measurement system for the first time with the launch of the European Media Survey.
Agencies and media companies have been called in for a last-minute dash to compete for the launch account of Sport First, Britain s first daily sports newspaper, whose first issue is due out this summer at the start of the Euro 96 football tournament.
Total viewing of commercial TV is on the up, driven by significant audience gains by BSkyB, according to analysis of TV audiences throughout the first quarter of the year.
Nike is to launch its biggest ever poster campaign in the run-up to the Euro 96 football championships, using the faces of some of Europe s most famous players.
London Zoo is set to promote the interactive experience that the zoo offers visitors in its 1996 campaign, through Harari Page.
DRTV could point the way ahead for makers of fmcg goods, Alasdair Reid says
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