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THIS WEEK: Laser to sue CIA in sales dispute

31 Oct 1996 | by ANNA GRIFFITHS

The behind-closed-doors business of TV airtime sales erupted into public this week as ITV sales house Laser said it is to sue CIA Media-network UK for almost pounds 1m for undelivered advertising revenue.

THIS WEEK: Ford plans lease for Ka buyers

31 Oct 1996

Ford plans to persuade customers that leasing rather than buying is an option as part of its launch campaign for the new Ka model.

THIS WEEK: Orange’s Xmas drive

31 Oct 1996

Orange is launching its pre-Christmas sales drive with an ad campaign that points the finger at rival mobile phone operators use of clauses in phone contracts.

THIS WEEK: Holsten Pils is to take a swipe at Irish stouts ...

31 Oct 1996

Holsten Pils is to take a swipe at Irish stouts and alcopops in its first TV ads since its pounds 14.5m relaunch. The pounds 7m campaign, designed by GGT, is fronted by the comedian Dennis Leary, who is seen shopping in a supermarket and attacking the fad for alcopops and beer variants. Another ad shows...

THIS WEEK: Digital channel to follow R1 format

31 Oct 1996

The BBC is planning to bring the Radio 1 format to the screen as part of its package of subscription channels to be launched next summer in conjunction with Flextech.

THIS WEEK: TV campaign to push easy loans

31 Oct 1996

A campaign for a new loans brand is to use television for the first time to target people with bad credit ratings, which other financial companies have refused to lend to.

THIS WEEK: Bingo clubs fight for TV ad rights

31 Oct 1996

Rival bingo operators Gala Clubs, Top Rank and Mecca have rejected Home Office proposals for changes to regulations on the soft gaming industry and will continue to lobby to win the right to advertise on television.

THIS WEEK: Paxo ad signals shift

31 Oct 1996

Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet.

THIS WEEK: Radio 3 launches a poster and press campaign ...

31 Oct 1996

Radio 3 launches a poster and press campaign this week aimed at increasing loyalty from existing classical music fans and encouraging new listeners. Sited outside concert halls and on the back of programmes, the ads, by Team Saatchi, push the specialist nature of the station as opposed to the more populist...

MEDIA: Cinema Media’s TV sales boost

31 Oct 1996

Carlton Communications has brought in some of its senior television sales staff to head a restructured sales operation at Cinema Media, which it acquired in July.

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