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Safeway is paving the way for the introduction of interactive television in its stores with the launch of an in-store TV trial.
Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.
How did the marketers at the Bearwood Lakes Golf Club know that Nick Wells, chairman of the Institute of Sales Promotion and managing director of Circular Distributors, is interested in golf?
Barclays is to return to national TV advertising for the first time in six years with a direct response campaign backing its fee-charging Additions current account, which is seen as a model for future personal banking.
If you thought that the only point of fish was to stop the tartar sauce running off the plate, take a trip to Mezzo restaurant in London s Wardour Street.
In Victorian days young gentlemen were warned that if they kept repeating certain low practices they would go blind. So far I only have to wear glasses, through which I recently read a very good piece in Ad map on another nasty habit: the unbridled repetition of TV commercials. Recent research suggests...
Expansion at Royal Caribbean cruises prompted a move on to television. Louella Miles reports on the direct marketing shop which kept the DRTV work from the clutches of above-the-line
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