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ADVERTISING & PROMOTION: BRIEFS

12 Dec 1996

McCann s PR coup

NEWS: One giant step for evaluation

28 Nov 1996 | by KATE NICHOLAS

International media evaluators took the first step towards setting common minimum industry standards last weekend.

CAMPAIGNS: Judge and Jury; Management of beauty contests should be more than skin-deep

28 Nov 1996 | by ALLWYN FERNANDES

The Miss World contest offers an ideal window of televised opportunity to address social perceptions in India, says Allwyn Fernandes, vice- president, Burson-Marsteller Roger Pereira, India

DIARY: Focus hopes to see Mystic Meg’s PR in the stars

28 Nov 1996 | by REBECCA DOWMAN

As account wins go it s out of this world: Wimbledon-based PR firm Focus Marketing Communications has been chosen by PolyGram to launch National Lottery star-gazer Mystic Meg s debut album.

MARKETING MIX: Our Julian’s absolutely identical

21 Nov 1996

Marketing hacks, contrary to popular belief, are unaccustomed to being stopped in the streets and asked for autographs. So when it happened to our deputy news editor Julian Lee last week, he was extremely flattered; he had no idea that his oeuvres about retail marketing had gained such a loyal following.

THIS WEEK: Phonecard will offer cash win

14 Nov 1996 | by HARRIET MARSH

The first combined scratchcard and phonecard is to be launched in the UK by Lord Mancroft, the man behind the charity scratchcard operation Scratch n Win.

THIS WEEK: Mixed shortlist for GLR account

14 Nov 1996

The BBC s local radio station for London, GLR, is to recruit an agency and has drawn up a novel shortlist made up of a public relations agency, a sales promotion agency and a design agency.

THIS WEEK: Firkin chain expands its outlets

24 Oct 1996

Allied Domecq is to open its 100th Firkin-branded pub this week - stating that marketing stunts such as naked in-pub drinking contests have made the student pubs succeed.

NEWS: Labour calls in Spitting Image for party political broadcast

11 Oct 1996 | by EMMA HALL

BMP DDB is bringing John Major s Spitting Image puppet back to TV screens for the first time in two years, as the star of a hard-hitting but entertaining Labour party political broadcast this week.

MEDIA: Brands take leading role

12 Sep 1996 | by CONOR DIGNAM

Tension builds as Tom Cruise lowers himself into a high-security computer room in a dramatic scene in Mission:Impossible. The hardware he is hovering over is Apple computer equipment.

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