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Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert Murdoch. However, there is more to the future of television than digital technology (see page 22).
Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now hoping Virgin can turn the Internet into a consumer-friendly medium.
Karen Dempsey looks at how firms are tackling the difficult task of wedding TV to the Internet
HMV Direct. Sounds simple? The secret to its early success has, in fact, been meticulous design and targeting.
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