Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...
This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.
Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below market expectations".
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
Paid channels are a big gamble for YouTube but have the potential to change the way people consume media online, says Angus Wood, head of earned media at iProspect.
This week, Emy Rumble-Mettle, director at media recruitment agency Lipton Fleming, divulges her passion for finding the right candidates, evaluates the past three years of agency business and explains why the quick job hunt no longer exists.
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.
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