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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

17 May 2013 | by Ben Hall

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Things we like

17 May 2013

Campaign's selection of media news and views of note in the week before 17 May 2013.

Vauxhall and FA power ahead with new four-year England deal

17 May 2013 | by John Reynolds

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

What Aon really thinks about Sir Alex Ferguson's retirement

16 May 2013 | by John Reynolds

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Beckham in 12 ads: Will retirement change his sponsored life?

16 May 2013 | by Gordon MacMillan

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Microsoft tells brands: 'Stop bad mobile experiences'

16 May 2013 | by Matthew Chapman

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

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