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There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.
In the first of a new series of interviews with leading figures in the creative industries, James Swift quizzes Lord Grade on why the UK's creative sector has always been long on ideas and short on commerce.
Grant Hunter, regional creative director, iris Worldwide and Jon Burkhart, head of social content, Lean Mean Fighting Machine, reveal how brands can embrace the philosophy of Urgent Genius.
The digital age has given organisations access to more data and information than ever before; as the number of online channels continues to increase, so too does the amount of data available, writes Jane Frost CBE, chief executive of the Market Research Society.
John Keeling, partner at executive search firm Grace Blue, looks at what the rapidly growing area of "content" means for marketers' roles.
Is the acquisition a much-needed move into social media or a futile attempt at reinventing itself, Alasdair Reid asks.
Whether you're a creative, an account manager or a planner, it takes more than traditional advertising skills to operate in today's multidisciplinary industry - and this year's crop of Faces to Watch understand this better than many.
TV producer, DLKW Lowe Tarrant, 29, has always enjoyed being a performer as a child, she admits that she and her twin sister always put on impromptu shows. After university, she realised that advertising would allow her to pursue a career and she cut her teeth at M C Saatchi as an assistant before...
Account director, Adam Eve/DDB Since joining Adam Eve/DDB in 2010, 29-year-old White has made a marked impression. His work on the Foster s account has been particularly impressive and the agency claims that it has helped return the brand to the number-one standard lager position in the UK (as...
Creatives, Karmarama "When Paul and Russell came into the agency, they fitted into our good works culture immediately," Karmarama s chief executive, Ben Bilboul, says. The pair, both 24, started their first "proper job" at Karmarama in January after placements at Mother, McCann London and The Corner....
