Women over 55 left out by smartphone app market
21 Apr 2010 | by David Barros
LONDON - Apps are popular with women smartphone owners aged over 55, but they continue to be overlooked by technology providers, according to a recent survey.
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Companies that will succeed are "agile, fast, work in real time and use data", according to Mark Howe, Google's sales chief, who said technology should be "there when you need it and get out of the way when you don't".
LONDON - Apps are popular with women smartphone owners aged over 55, but they continue to be overlooked by technology providers, according to a recent survey.