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17 May 2013
Campaign's selection of media news and views of note.
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Heinz brings back invisible bottle of tomato ketchup
20 May 2013 | by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
TalkSport launches first internationally targeted instream ads
03 May 2013 | by Chloe Smith
TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.
More Than ties up with Bauer for More Than Mondays
22 Apr 2013 | by Louise Ridley
More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media's radio stations.
Digital Radio UK/BBC "endless dove" by RKCR/Y&R
14 Feb 2013
Digital Radio UK, the DAB radio body, and the BBC have launched a music video to coincide with Valentine s Day. The ad, by Rainey Kelly Campbell Roalfe/Y R, features D Love serenading his pet dove with Endless Love and also stars the musician Phebe Edwards. The work comprises TV, radio, outdoor, online...
Ex-Virgin Radio chief John Pearson pulls bid for Absolute Radio
15 Jan 2013 | by Maisie McCabe
John Pearson, the former chief executive of Virgin Radio, has pulled out of the process to buy Absolute Radio after what is thought to have been a difference in opinion over its valuation.
Time to Change launches £900k ad campaign
14 Jan 2013 | by Teresa Fitzherbert
Time to Change, the mental health anti-stigma programme run by charities Mind and Rethink Mental Illness, has launched a £900k campaign through partnerships with IPC Media and Channel 4.
Sky to sponsor Hometime on Absolute Radio
07 Jan 2013 | by Maisie McCabe
BSkyB has extended its commercial partnership with Absolute Radio by signing up to sponsor the 'Geoff Lloyd Hometime Show' from today, and backing a competition that will offer to clear three lucky listeners' debts, as part of a two-week promotion.
Post Office and Absolute Radio reunite loved ones for Christmas
03 Dec 2012 | by Maisie McCabe
The Post Office is giving away the chance to meet up with loved ones or family members in time to spend Christmas together, on Absolute Radio's Christian O' Connell Breakfast Show all next week.
VW to extend One Thing campaign with Absolute Radio
27 Nov 2012 | by Maisie McCabe
Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury trip to Los Angeles to one listener, as part of its 'One Thing' campaign for the VW Golf.
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