Connected Campaign of the Month: O2
26 Apr 2013
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
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As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon
16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk
Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
AR News app
21 Feb 2013
Publishers should welcome an app that turns stories for adults into stories for children, Jeremy Lee writes.
Paramount rapped for airing horror ad in Angry Birds and Draw Something apps
06 Feb 2013 | by Matthew Chapman
Paramount has been reprimanded by the ad watchdog after a trailer for horror movie 'Paranormal Activity 4' aired in the Angry Birds and Draw Something mobile games.
Nokia targets Spotify with premium music service
28 Jan 2013 | by Matthew Chapman
Nokia is taking aim at Spotify with the introduction of a premium paid-subscription service as part of its free-streaming mobile music offering.
Seat showcases Leon in augmented reality app
15 Jan 2013 | by Ian Darby
Seat, the Volkswagen-owned car marque, is launching an augmented reality app for visitors to its showrooms, to discover more about the new Leon.
Zeebox adds Shazam-style audio-recognition feature
04 Jan 2013 | by Maisie McCabe
Zeebox, the TV companion app part-owned by BSkyB, is to integrate a Shazam-style audio-recognition feature, so that the second-screen experience on the app can synchronise with what is showing on TV.
The Revs gear up to celebrate UK digital marcoms excellence
05 Dec 2012 | by Staff
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
Farfetch rolls out 'pass the parcel' Christmas digital activity
23 Nov 2012 | by Gemma Charles
Farfetch, the global online fashion marketplace, has launched its first Christmas campaign to raise awareness of the brand.
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