Click 
to remove filters
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
Barclays Premier League Champions Manchester City have launched a website aimed at targeting young football fans as part of a new kids' membership scheme called City Kicks.
What are the best ways to breathe life into your customer relationship management strategy, asks Pamela Bath, founder and CEO, Blueberry Wave.
O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us