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The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Tesco has poached Facebook head of retail Gavin Sathianathan and Sainsbury's head of digital and cross channel Mark Bennett, to Blinkbox's books and music offering.
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
Channel 4 has struck a major advertising partnership with Microsoft and developed the UK's first video-on-demand app for its Windows 8 platform.
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
Dave Katz, UK managing director at Ybrant digital, warns marketers not to become complacent about digital media in all forms, as the sector still has plenty of curve balls to come.
Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.
Connected TV is opening up new avenues for brands and their marketing, writes Bruno Pereira, director and co-founder, TV App Agency.
This week Amice Lock, managing director of Liquid Thread, Starcom MediaVest Group's branded content division, cheers on her son through 'Bugsy Malone', trains for a charity run, talks Olympics with Bauer and discovers raw chocolate.
Only half of connected TV owners bother to connect their TV to their internet, writes Steve Evans, research director, entertainment & technology, Harris Interactive.
