EBay to offer segmented shopping data to marketers
07 May 2013 | by Matthew Chapman
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
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Metro launches gaming site with £1.9m ad campaign
22 May 2013 | by Priyanka Mehra Dayal
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Samsung first brand to sign up to AOL's branded content business
01 May 2013 | by Matthew Chapman
Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.
Rev Awards: Do you remember your first time?
29 Apr 2013 | by Staff
Ahead of this year's Rev Awards, we asked some of the judges to talk about their first time.
Connected Campaign of the Month: O2
26 Apr 2013
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
Microsoft calls for industry movement to cure online ad 'illness'
21 Mar 2013 | by Matthew Chapman
Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".
Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
ASA introduces new rules on behavioural advertising
04 Feb 2013 | by Jeremy Lee
The Advertising Standards Authority has today introduced new rules to provide the public with notice of and control over online behavioural advertising (OBA).
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
Digital broadsheet newspaper pricing - free for all is not the only way
14 Jan 2013 | by Mark Billige and Cecilia Mourain
Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
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