Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue.
The Department of Health's Stoptober campaign by Dare was the most creative ad tested by the Radio Advertising Bureau in the second half of 2012, while the overall creative scores improved by more than 3% year on year.
Rainey Kelly Campbell Roalfe/Y&R's 'Fire Kills' ad for the Government was the most creatively effective ad tested by the Radio Advertising Bureau in the first half of 2012.
Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup, which reaches its third round this weekend.
20 Dec 2011
| by Staff
Finance, food and even the FT feature in this year's best radio ads list.
VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
TalkSport, the UTV Media-owned national speech station, is to launch its own ad campaign to promote digital radio on Monday, with a special limerick targeted at its listeners.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
The Radio Advertising Bureau (RAB) is launching the 'Britain Loves Radio' nationwide multimedia marketing campaign, to promote the power of radio advertising.
RadioVille, the specialist radio creative agency, made the most creative ad tested by the Radio Advertising Bureau in the second quarter of 2011 as part of its work for window glass repairer Autoglass.