TalkTalk enables X Factor fans to become TV stars
23 Aug 2010 | by Sara Kimberley
TalkTalk is leveraging its sponsorship of The X Factor by launching an augmented-reality campaign that will give fans the opportunity to appear in the ad breaks.
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Radioplayer's decision to launch the UK service last week at the lofty Paramount Club perched above London aptly reflects the high hopes for the digital innovation.
TalkTalk is leveraging its sponsorship of The X Factor by launching an augmented-reality campaign that will give fans the opportunity to appear in the ad breaks.
Sky has launched an out-of-home campaign in collaboration with celebrity photographer Rankin, to promote its channels Sky Arts 1 and Sky Arts 2.